Making a Swell Choice is something all Disney Cast Members can do, it’s simply better for you. It can change from day-to-day and is flexible to meet your needs for that moment. It’s able to guide you to choices that add up to a healthier and better-feeling you. Not only at work but in your holistic life.
Making nutritious options fun.
The goal of Swell Choice was to make picking a healthier option in backstage Cast Member dining locations easier. The problem to be solved was to bring two pre-existing programs into one, with new nutritional guidelines, menu items, and incentives along with a dash of Disney magic. Leverage one of Mickey Mouses famous phrases “That’s swell!” did just that, and along with the famous silhouette a clear mark was born that was uniquely Disney while quickly distinguishable on packaging or menu boards.