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Disney's Hollywood Studios

Mickey and Minnie’s Runaway Railway

It pops right off the screen!

Mickey & Minnie’s Runaway Railway at Disney’s Hollywood Studios brings you beyond the screen and into the cartoon world. Cast Members of the Walt Disney World Resort were given a preview of this one-of-a-kind attraction prior to its premiere. I was given the task to create a keepsake for everyone that took part in the event. This was accomplished by extending the story of the attraction outside before it even began with a ticket to the movie that Mickey was premier in. During that movie is when the cartoon world takes over and the explore the Mickey and Minnie’s world.

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Social Media was a buzz.

Quickly becoming the most photographed item from the previews the ticket keepsake also generated priceless marketing and buzz of the new attractions across multiple social media channels.