It pops right off the screen!
Mickey & Minnie’s Runaway Railway at Disney’s Hollywood Studios brings you beyond the screen and into the cartoon world. Cast Members of the Walt Disney World Resort were given a preview of this one-of-a-kind attraction prior to its premiere. I was given the task to create a keepsake for everyone that took part in the event. This was accomplished by extending the story of the attraction outside before it even began with a ticket to the movie that Mickey was premier in. During that movie is when the cartoon world takes over and the explore the Mickey and Minnie’s world.
Social Media was a buzz.
Quickly becoming the most photographed item from the previews the ticket keepsake also generated priceless marketing and buzz of the new attractions across multiple social media channels.