A Million Diamonds Shine

Branding | Marketing | Copywriting

Celebrate those who shine.

Creating magic is hard work and for the almost 80 thousand Cast Members of the Walt Disney World® Resort. Celebrating them for that work is critical. Leveraging Walt Disney’s first feature length animated film Snow White and the Seven Dwarfs, bring a deep heritage connection to the work. Taking it further to include the lyrics “where a million diamonds shine” from the famous song “Heigh Ho”, bring it all together to make this branding shine.