Cisco’s Country Digital Acceleration (CDA) program is at the forefront of digital transformation, offering a unique model of co-innovation and collaboration aligned with governmental digital agendas.
The goal of this project was to create an identity for CDA, raising awareness among internal and external audiences about country digitization initiatives. My role was to create a distinctive brand system that stayed true to Cisco’s guidelines while making CDA stand out. The challenge was to design an identity that captured the transformative power of Cisco’s technology, while also being universally appealing and standing out in a competitive landscape.
The successful implementation focused on developing an illustrated system that effectively conveyed the essence of digital transformation, while also striking a balance between professionalism and vibrancy. The resulting design achieved this by showcasing the global reach of Cisco and how CDA partners with organizations worldwide to connect everything.
The impact of the new brand was immediate and transformative. The client loved the results and quickly implemented the identity across different platforms, showcasing the power of a well-executed identity in driving digital transformation.
The revitalized brand identity of Cisco’s Country Digital Acceleration (CDA) successfully positioned the program as a catalyst for global digital transformation – fostering partnerships and solidifying CDA’s position as a leader in the industry.