Leader Casting Call helps bring the careers of Walt Disney World® Cast Members to the next level. The brand elevates what their next role in the show could be and brings whimsy to the growth, development, and hiring process that the Resort provides.
Camp Havaya is founded on the basis of letting kids be themselves boldly. Working with the organization for the last eight years I was able to assist them through a full rename and branding and continue to support their digital and print marketing needs. Helping to spread the magic of sleepaway camp year after year is a true joy.
Making a Swell Choice is something all Disney Cast Members can do, it’s simply better for you. It can change from day-to-day and is flexible to meet your needs for that moment. It’s able to guide you to choices that add up to a healthier and better-feeling you. Not only at work but in your holistic life.
Making nutritious options fun.
The goal of Swell Choice was to make picking a healthier option in backstage Cast Member dining locations easier. The problem to be solved was to bring two pre-existing programs into one, with new nutritional guidelines, menu items, and incentives along with a dash of Disney magic. Leverage one of Mickey Mouses famous phrases “That’s swell!” did just that, and along with the famous silhouette a clear mark was born that was uniquely Disney while quickly distinguishable on packaging or menu boards.
This video was used by Disney Global HR to introduce new benefits and tools to the Cast Members of Disneyland Paris. We produced the video in both English and French and took inspiration from one of our beloved brands Star Wars.