Artwork © Disney
It pops right off the screen!
Mickey & Minnie’s Runaway Railway at Disney’s Hollywood Studios brings you beyond the screen and into the cartoon world. Cast Members of the Walt Disney World Resort were given a preview of this one-of-a-kind attraction prior to its premiere. I was given the task to create a keepsake for everyone that took part in the event. This was accomplished by extending the story of the attraction outside before it even began with a ticket to the movie that Mickey was premier in. During that movie is when the cartoon world takes over and the explore the Mickey and Minnie’s world.
Social Media was a buzz.
Quickly becoming the most photographed item from the previews the ticket keepsake also generated priceless marketing and buzz of the new attractions across multiple social media channels.
Generation to generation.
The L’Chaim (life in Hebrew) and Legacy society is dedicated to growing strong roots for the future of Jewish summer camp, Camp Havaya. Building the future is their vast network of dedicated supporters ready to take the step of long term planned giving. Ensuring this thriving youth community continues to grow.
Making a Swell Choice is something all Disney Cast Members can do, it’s simply better for you. It can change from day-to-day and is flexible to meet your needs for that moment. It’s able to guide you to choices that add up to a healthier and better-feeling you. Not only at work but in your holistic life.
Making nutritious options fun.
The goal of Swell Choice was to make picking a healthier option in backstage Cast Member dining locations easier. The problem to be solved was to bring two pre-existing programs into one, with new nutritional guidelines, menu items, and incentives along with a dash of Disney magic. Leverage one of Mickey Mouses famous phrases “That’s swell!” did just that, and along with the famous silhouette a clear mark was born that was uniquely Disney while quickly distinguishable on packaging or menu boards.
Camp Havaya is an extraordinary summer camp that celebrates diversity, acceptance, and the joy of being one’s true self. As a designer fortunate enough to collaborate with Camp Havaya, I had the privilege of translating the camp’s vibrant spirit and values into visually captivating designs that brought their online presence, marketing collateral, and physical environment to life.
Camp Havaya’s commitment to fostering a diverse and inclusive community inspired me to create designs that not only showcased the fun and excitement of summer camp but also reflected the camp’s core principles. From designing websites to developing marketing materials and crafting environmental design elements, my goal was to capture the essence of Camp Havaya and create designs that resonated with both campers and stakeholders.
This case study highlights the breadth of my work with Camp Havaya, showcasing the various design projects undertaken and their impact on the camp’s branding and engagement. Let’s dive into the details of the design process, challenges overcome, and the positive outcomes achieved through collaborative efforts.
Marketing Print Collateral
I created various marketing print collateral to promote Camp Havaya’s offerings and attract new campers. General postcards and a multipage brochure were designed to be distributed at camp fairs and other in-person events. These tactile materials showcased engaging photos, highlighted the camp’s unique features, and invited recipients to explore the website for more information.
I had the privilege of designing multiple websites for Camp Havaya, creating captivating online experiences for different programs and target audiences.
For the main website for Camp Havaya’s sleep-away camp program, camphavaya.org, the goal was to introduce potential camper families to the camp’s activities, values, and daily experiences. The website encouraged families to set up calls with the camp for more information or register for a summer of a lifetime. It also served as a platform to engage current and potential donors to support camp.
Notable features across the websites included a captivating “Day in the Life” page, custom donation form, interactive map, and other engaging elements to enhance user interaction. The site is also fully responsive, ensuring seamless user experiences across various devices.
I designed summer t-shirts for campers and staff, fostering a sense of unity and pride during camp activities. Additionally, a variety of merchandise items were created for Camp Havaya’s online store, allowing campers and supporters to express their affiliation and contribute to the camp’s branding efforts.
Environmental Design Elements
The camp’s physical environment was enhanced with eye-catching signage. The designs, featuring exciting and fun illustrations, maintained brand consistency and utilized clear typography for optimal visibility. Special consideration was given to ensure the signage’s durability and suitability for outdoor elements.
Approach and Impact
Throughout the design process, I focused on message and storytelling, ensuring that each design element clearly communicated Camp Havaya’s values while maintaining a fun and energetic feel. Websites were designed following user experience principles, with a focus on intuitive navigation and clear information hierarchy. The marketing print collateral served as top-of-funnel tools, attracting potential campers and driving traffic to the website for more detailed information.
The outcome of the design work has been remarkable. Camp Havaya’s websites have received praise from families and camp professionals, who have expressed appreciation for the engaging and informative online experiences. Positive feedback has also been received on the effectiveness of the marketing print collateral in generating interest and inquiries. Website analytics and user data were monitored to ensure continuous improvement and measure the impact of the designs.
Collaboration and Success
Working closely with the Camp Havaya team, I collaborated with various stakeholders to understand project requirements, goals, and budget constraints. Discussions with decision-makers helped shape the design direction, considering the needs of both adults and kids in the decision-making process. By providing a range of design options and incorporating feedback, I successfully delivered designs that appealed to a wide and varied audience.
The executive director of Camp Havaya has acknowledged the positive impact of the design work, stating, “We hear from families and other camp professionals all the time about how engaging, easy to navigate, and informative our website is. More than once, we’ve been asked for Adam’s contact information!” The collaborative effort and the ability to effectively capture Camp Havaya’s essence through design have contributed to the organization’s success in attracting campers and supporters.
Designing for Camp Havaya has been an exciting journey, encompassing a wide range of projects that bring the joy and identity of summer camp to life. From creating immersive websites and engaging marketing collateral to enhancing the camp’s physical environment and merchandise offerings, the designs have successfully conveyed Camp Havaya’s values and attracted a diverse audience.
Through a strategic approach, careful attention to brand consistency, and a focus on user experience, the designs have left a lasting impact on Camp Havaya’s online presence and overall identity. The positive feedback received from campers, families, and professionals is a testament to the success of the design work and its contribution to Camp Havaya’s mission of providing an inclusive and joyful summer camp experience.
Cisco is one of the leading cyber security companies in the world. This international campaign was focused on cementing that in the mind of c-suite executives. Through a multi-channel advertising that was made in a simple and exciting way, if it’s connected to a Cisco product then it’s protected. I worked on many of the out of home assets that were implemented across the country and worked with other design partners to ideate and review their work for constancy amongst the campaign.
A Momentous Occasion
Once all the studying is done, papers are written, and classes are sat through – it’s time to graduate and celebrate! Being able to to design the program for such a milestone was great fun. Partnering with the Reconstructionist Rabbinical College internal communications team I was able to bring their vision to life in a print piece that was use for the day as well as being a keepsake to treasure.
Treadway Travel Company is a boutique travel agency committed to relieving clients of the stress of vacation planning, allowing them to focus on relaxation. In this project, the objective was to develop a clean and modern brand that could effortlessly adapt to various vacation styles, from family trips to renowned theme parks to intimate honeymoon or anniversary getaways.
As the brand designer, my role centered around creating a distinctive brand system and identity that conveyed professionalism, avoided industry clichés, and resonated with a broad spectrum of travelers.
One of the key challenges was ensuring the brand’s versatility across all types of vacations while simultaneously standing out in a competitive marketplace alongside world-class destinations.
To address these challenges, I designed a new mark featuring a north star symbol, symbolizing both the directionality of travel and the guidance provided by Treadway Travel Company’s agents in planning dream vacations. The brand system encompassed typography selection, a carefully crafted color palette, an illustrative style, and an additional secondary logo for flexible usage. Additionally, I wrote the tagline “You dream. We plan. You relax.” to encapsulate the company’s value proposition.
The new brand catapulted Treadway Travel Company to success, facilitating rapid growth and recognition from multiple destinations for their record-breaking bookings. The brand instilled confidence in clients, showcasing the professionalism and expertise of Treadway Travel Company’s agents.