Career Insights

Shoot for the stars.

Growing your career can be hard. You know you have the drive and passion but showing that to someone else to snag the perfect job can be hard. The team at Disney created Career Insights to help their Cast Members with that. With classes to help with resume writing, interview skills, networking, and more its a great way to make sure you have everything polished and ready to go. The brand is built off of organization colors and meant to pop and drive employees to to take charge of their future.

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L’Chaim and Legacy Society

Generation to generation.

The L’Chaim (life in Hebrew) and Legacy society is dedicated to growing strong roots for the future of Jewish summer camp, Camp Havaya. Building the future is their vast network of dedicated supporters ready to take the step of long term planned giving. Ensuring this thriving youth community continues to grow.

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A healthy choice, made simple.

Making a Swell Choice is something all Disney Cast Members can do, it’s simply better for you. It can change from day-to-day and is flexible to meet your needs for that moment. It’s able to guide you to choices that add up to a healthier and better-feeling you. Not only at work but in your holistic life.

Making nutritious options fun.

The goal of Swell Choice was to make picking a healthier option in backstage Cast Member dining locations easier. The problem to be solved was to bring two pre-existing programs into one, with new nutritional guidelines, menu items, and incentives along with a dash of Disney magic. Leverage one of Mickey Mouses famous phrases “That’s swell!” did just that, and along with the famous silhouette a clear mark was born that was uniquely Disney while quickly distinguishable on packaging or menu boards.

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A Million Diamonds Shine

Celebrate those who shine.

Creating magic is hard work and for the almost 80 thousand Cast Members of the Walt Disney World® Resort. Celebrating them for that work is critical.

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Unleashing Wanderlust for Unforgettable Vacations

Treadway Travel Company is a boutique travel agency committed to relieving clients of the stress of vacation planning, allowing them to focus on relaxation. In this project, the objective was to develop a clean and modern brand that could effortlessly adapt to various vacation styles, from family trips to renowned theme parks to intimate honeymoon or anniversary getaways.

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As the brand designer, my role centered around creating a distinctive brand system and identity that conveyed professionalism, avoided industry clichés, and resonated with a broad spectrum of travelers.

One of the key challenges was ensuring the brand’s versatility across all types of vacations while simultaneously standing out in a competitive marketplace alongside world-class destinations.

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To address these challenges, I designed a new mark featuring a north star symbol, symbolizing both the directionality of travel and the guidance provided by Treadway Travel Company’s agents in planning dream vacations. The brand system encompassed typography selection, a carefully crafted color palette, an illustrative style, and an additional secondary logo for flexible usage. Additionally, I wrote the tagline “You dream. We plan. You relax.” to encapsulate the company’s value proposition.

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The new brand catapulted Treadway Travel Company to success, facilitating rapid growth and recognition from multiple destinations for their record-breaking bookings. The brand instilled confidence in clients, showcasing the professionalism and expertise of Treadway Travel Company’s agents.

Country Digital Acceleration

Cisco’s Country Digital Acceleration (CDA) program is at the forefront of digital transformation, offering a unique model of co-innovation and collaboration aligned with governmental digital agendas.

The goal of this project was to create an identity for CDA, raising awareness among internal and external audiences about country digitization initiatives. My role was to create a distinctive brand system that stayed true to Cisco’s guidelines while making CDA stand out. The challenge was to design an identity that captured the transformative power of Cisco’s technology, while also being universally appealing and standing out in a competitive landscape.

The successful implementation focused on developing an illustrated system that effectively conveyed the essence of digital transformation, while also striking a balance between professionalism and vibrancy. The resulting design achieved this by showcasing the global reach of Cisco and how CDA partners with organizations worldwide to connect everything.

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The impact of the new brand was immediate and transformative. The client loved the results and quickly implemented the identity across different platforms, showcasing the power of a well-executed identity in driving digital transformation.

The revitalized brand identity of Cisco’s Country Digital Acceleration (CDA) successfully positioned the program as a catalyst for global digital transformation – fostering partnerships and solidifying CDA’s position as a leader in the industry.

Ready, set, take action!

Leader Casting Call helps bring the careers of Walt Disney World® Cast Members to the next level. The brand elevates what their next role in the show could be and brings whimsy to the growth, development, and hiring process that the Resort provides. 

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